Graphic Design

My Tools  Adobe Photoshop 

Business Challenge  Market CALPIRG, an organization that advocates for environmentally sustainable government policies, to the UC Davis student body and the Davis community. Inform people about upcoming events, campaigns, and membership drives. Create excitement and support for organizational goals and accomplishments.

Design Solution  As a Board member and the Social Media & Marketing Coordinator for CALPIRG UC Davis Chapter, managed social media platforms, including designing graphics and layout for Facebook and Instagram posts, posters, and flyers. 

My Processes  Coordinated with campaign leaders . Designed graphics and messaging . Reviewed drafts with campaign leaders . Posted final drafts to Facebook and Instagram . Printed posters and flyers 

My Tools  Adobe Illustrator . Canva

Business Challenge  Create a business system and packaging to market an edible bug product in an appetizing way to a young North American audience. Constraints included packaging could not be rectangular or square.

Design Solution  Developed product concept and marketing strategy for the Humbug brand. Designed inventive bug-centric logo, business cards, letterhead, envelopes, as well as packaging that would appeal to both children and their parents.

My Processes  Product concept . Logo, typography, and color palette brainstorm . Multiple business card, letterhead, envelope design iterations . Various packaging mock-ups highlighting bug theme appropriate for young target audience . Final physical 3D packaging model

My Tools  Adobe Illustrator . Adobe Photoshop . Hands-on 3D modeling

Business Challenge  Design a story, typography, graphics and layout for short online book about personal experience during COVID pandemic.

Design Solution  Wrote text and designed typography, graphics, and layout for online book.

My Processes  Product concept . Write text . Design layout of typography and photos . Final book layout

My Tools  Camera . Adobe InDesign . Adobe Photoshop 

Business Challenge  Design a story through hand-drawn illustrations for a handmade book.

Design Solution  Designed and constructed a book on climate change migration using hand-drawn illustrations and text.

My Processes  Product concept . Draw illustrations . Write text . Construct and bind final book

My Tools  Paper . Paint . Ink . Pressed plants . Glue . Thread