Brand Design

Business Challenge  Develop design system components for Sustainability Creatives, a vibrant online community designed to empower eco-conscious innovators, professionals, and entrepreneurs through educational resources, networking opportunities, and expert coaching.

Design Solution  Designed logos, icons, buttons, banners, and other reusable scalable, design components to develop a consistent UI. Selected the color palette, typography, and imagery that appeals to an eco-conscious sustainability-driven audience. Designed promotional merchandise.

My Processes  Draw thumbnails . Develop detailed illustrations . Design-thinking sessions with stakeholder . Design professional digital designs . Multiple iterative designs . Usability testing

My Tools  Pen & paper . Adobe Photoshop . Adobe Illustrator . Figma . Paint & Print 

Business Challenge  Create a business system and packaging to market an edible bug product in an appetizing way to a young North American audience. Constraints included packaging could not be rectangular or square.

Design Solution  Developed product concept and marketing strategy for the Humbug brand. Designed inventive bug-centric logo, business cards, letterhead, envelopes, as well as packaging that would appeal to both children and their parents.

My Processes  Product concept . Logo, typography, and color palette brainstorm . Multiple business card, letterhead, envelope design iterations . Various packaging mock-ups highlighting bug theme appropriate for young target audience . Final physical 3D packaging model

My Tools  Adobe Illustrator . Adobe Photoshop . Hands-on 3D modeling

Business Challenge  Rebrand Lagunitas Brewing Company's digital presence. 

Design Solution  Developed new brand personality, buyer persona, objective statement, KPIs, SEOs, SEM ads, organic posts, landing page, and marketing emails.

My Processes  Deep research . Logo, typography, and color palette brainstorm . Key search terms identification

My Tools  Adobe Photoshop . Canva . Google Slides

Business Challenge  Market the Sustainable Mycelium Packaging company to businesses and individuals who want to support the environment when they purchase sustainable shipping products made from mushroom-based compostable material.

Design Solution  Designed logo that makes mycelium (mushroom) based products feel approachable and fun. Developed About page that provides mission and problem/solution statements that appeal to user persona. Developed high fidelity functional prototype for company website that allows both business and individual users to understand the product and company value and to place orders. 

My Processes  Product concept . Quality survey user interviews . Large group and small group brainstorming . User persona . Logo, typography, and color palette . Multiple design iterations . High fidelity functional UI prototype

My Tools  Adobe Illustrator . Adobe XD

Business Challenge  Make it both unintimidating and entertaining to track your personal plastic usage, set goals for reducing usage, and provide fun ways to compete with others in order to motivate behavior change.

Design Solution  Design a logo that plays with the concept of a plastic water bottle, a common example of single-use plastic, and an actual footprint, which acts as a visual analogy for your personal carbon or ecological footprint. Provide an eco-friendly organic feel by incorporating simple hand-drawn elements and a green color palette. 

My Processes  Product concept . Quality survey user interviews . Logo, typography, and color palette . Multiple design iterations . High fidelity functional UI prototype for mobile app

My Tools  Pen & paper . Adobe Illustrator . Adobe XD . Adobe Acrobat 

Business Challenge  Promote a comprehensive online marketplace where all products have been fully vetted as meeting rigorous sustainability standards so that customers can make any purchase feeling confident that it supports their values.

Design Solution  Designed the product name, Green Agora, to elicit an image of a marketplace that focuses on environmentally sustainable products by combining the word "Green" with "Agora," meaning an ancient Greek market or meeting place. The use of the typeface Herculanum supports the ancient Greek reference. Developed About page that provides mission statement that explains company values and appeals to user persona. Developed online high fidelity prototype for desktop, tablet, and mobile.

My Processes  Product concept . Quality survey user interviews . Large group and small group brainstorming . User persona . Logo, typography, and color palette . Multiple design iterations . High fidelity functional UI prototype for desktop, tablet, and mobile

My Tools  Pen & paper . Adobe Illustrator . Adobe XD